Photography Tips

At Markedshot, it is our dream to make monetisation of photography accessible to anyone and everyone. Unleash your creativity, express yourself and allow us to take a peek through the lens of your eyes.

Purpose of Image

  • What is it?
  • What do you DO with it? ( Significance )
  • How does it feel? ( Emotions )
  • Where is it? (Place/ Location )
  • What COLOR is it? ( Mood/ tone )
  • Why is it this way? ( Relevance )
  • Who interacts with it? ( Reaction )
  • Who is it? ( Context )

Sales Recipe

Commercial Value

This means the likelihood of your content being useful and purchased by a buyer. Most contents would be licensed for commercial, marketing, corporate or advertising uses. Therefore, a content that is relevant, attractive and covers a broad number of uses is considered to have commercial value.

Room for Text and Logo

Visually clean and simple images allow for multiple creative uses. It is similar to how an advertisement on magazine, brochure and billboards looks like. This allows designers to overlay text and captions to better suit their needs.

Inspirational and Refreshing

Contents that evoke an emotional link to a situation or a past memory are usually more valuable. Contents that drive people to relate to an emotion and resonance.

Literal and Conceptual Meaning

Delivering contents that extends beyond what is shown in the image. An image of a skateboarder would represent subject matters such as “skateboard”, “sports”, “park”. However, the conceptual meaning behind this image may carry concepts such as “risk”, “urban”, “rebel” and many more that are left to interpretations.

Realistic and Relatable

Contents that are easily perceived and recognizable. Audience will accept and able to relate with. Buyers often like contents that constitutes positive and believable values that will allow audience to feel realistic and achievable.

Basic Photography Concepts

Markedshot aims to enable contributors of all levels to be able to produce contents that are of quality and marketable. Here are some guidelines to the basic concepts of photography that will assist you in creating better contents.

Framing and Composition

In photography, it is not only the subject that counts- the way it is shot is crucial too. Poor and inconsistent framing will cause even the best subject to look dull, but a well-placed shot will make an ordinary shot look fantastic.

Here are a few different styles of composition and framing in Photography including a few tips on how to break away from the norm, and create styles of your own!

Rule of Thirds

One of the most common and well-used technique is known as the rules of third. Basically, the image is divided in thirds- both vertically and horizontally. It can be applied to any subject, whether landscape, objects or people to improve the composition and balance of your images. When framing an object, position the point of interest or important elements along the lines and intersections. They need not be perfectly lined up, as long as they are close.

Depth and Layers

Balancing what is in the foreground and what is in the background. This can be done to fill up empty spaces behind the subject of interest or simply to give emphasis on either background or foreground subjects.

Leading Lines/ Pattern and Symmetry

Our brains always searching for patterns and our eyes are naturally drawn along lines. By compositing a shot along lines in the environment, we can affect the way audience view the image. For example, pulling them towards a given direction or a “path” through the scene of the picture.

We are constantly surrounded by patterns and symmetry. They can be man-made or natural. These instances of patterns can result in images that are interesting and intriguing.

Pattern and Symmetry

Leading Lines

These rules are no means the laws of photography, but to serve as helpful guidelines. Even by breaking the rules, the opportunity is left entirely in your hands to produce images that are creative and uniquely yours.


Exposure is an important aspect of producing a decent image. There are endless ways one can experiment with creative exposure, lighting and color settings to product brilliant work of art.

The exposure of any photo is determined by the amount of light that is received by the digital sensor of the camera.

Under Exposed

Correct Exposure

Over Exposed

The three parameters that govern how light is received by the camera are:

  • Sensitivity(ISO)- How light is being absorbed by the sensor;
  • Aperture or “f-stops”- How much light is being allowed through the lens of the camera;
  • Shutter Speed- The amount of time a camera shutter is open that exposes the sensor to light.

A decent image is a balance of all three parameters- ISO, Aperture and Shutter Speed.

Having an understanding of these terms and its effect on images will aid you in creating outstanding and marketable contents.

Sensitivity (ISO)

Sensitivity is measured in ISO. The value of ISO has 2 effects on the resulting images.

  • Amount of light registered by the camera’s sensor
  • The level of noise and grain

The higher the value of the ISO, the more sensitive the camera is to light. This means that less light is needed to get a decently exposed picture. Higher ISO values are usually used in situations whereby light is insufficient. (shooting at night)

ISO usually starts from a base of 100 and progresses in sequence of 200, 400, 800, 1600, 3200, 6400 and etc. Each increment means the sensitivity of the sensor is doubled. (ISO 400 is four times more sensitive to light than ISO 100)

However, shooting at higher ISO will result in pictures having more grain and noise, which leads to a low quality shot.

Likewise, a low ISO value will require adequate lighting conditions to product a decently exposed picture. The advantage will be a noise-free image.

Low ISO (100)

High ISO (16000)

Shutter Speed

Shutter Speed (exposure time) stands for the length of time a camera shutter is open to expose light into the camera sensor. A fast shutter speed means the amount of exposure time (shutter open) is short. Whereas, a slow shutter speed means the amount of exposure time is longer.

Shutter speed are usually adjusted for the purpose of capturing “motion”. A slow shutter speed creates an effect known as motion blur. A fast shutter speed is usually used to capture fast moving objects to create a “stop motion” effect. (Capturing a still image of F1 car racing by.)

Shutter speed are measured in fractions of a second. For example, 1/50 means a fiftieth of a second and 1/4 means a quarter of a second.

Fast Shutter Speed

Slow Shutter Speed


Aperture is similar to the pupils of our eyes. It dilates or constricts to allow varying levels of light into our iris. In photography, the size of the aperture will define the depth of field which is usually depicted by the amount of “blurring” of the background.

Aperture is measured by f-numbers (also known as f-stops). A smaller f-stop means a larger aperture while a larger f-stop means a smaller aperture.

The size of the aperture will directly affect the depth of field which is the area of the image that is in focus. A large f-stop such as f/32 will bring all subjects in the foreground and background into focus. While a small f-stop such as f/1.8 will isolate the background and keeping the subject in focus. This results in the “blurred” background effect which is widely known. Another term which most photographers used is called bokeh. Bokeh is how well the lens renders light in the out of focus areas. It loosely defines the blur quality of the background to give pleasing or aesthetic effects to the image.

Large Aperture (f/1.8)

Small Aperture (f/7.0)